Strategy | Campaign Management | Media Planning | Social Media

Wya Point Resort

Wya Point Resort is a resort based in Ucluelet managed by the Yuułuʔiłʔatḥ Government – Ucluelet First Nation. Wya Point’s luxury lodges and oceanfront yurts were built on traditional territory, and reflect the art and stories of the Yuułuʔiłʔatḥ peoples. 

Project

To help fill occupancy during the shoulder season months (January to April), I developed and executed a digital marketing campaign that included social media, content production, SEO, SEM, and media and travel trade tactics. I also worked alongside the agency responsible for branding and offline marketing tactics to ensure all components were strategic and cohesive.

Results

Achieved 100% occupancy during the shoulder season months.