I work with brands and organizations of all sizes to strengthen and hone everything from copy and content to digital marketing and communications efforts. My experience includes working with government, destination marketing agencies, small- to medium-sized tourism businesses, and non-profits. I am passionate about socially and culturally-driven causes: sustainable tourism, Indigenous worldview, conservation and sport.
STRATEGY
Strategic plans
Media planning
Search
Training and coaching
Creative
Content development
Writing and editing
Copywriting
Creative direction
PRODUCTION
Photography
Video
Influencer campaigns
Strategic Planning
It all starts here. From strategic planning to insight, analysis, training and coaching, I’ll help you prioritize and focus so you can make most out of your efforts.
Social
Not sure where to start on social? I tackle everything from developing strategic plans or campaigns, creating a content calendar, managing your efforts or showing you the ropes and tools to manage it all.
Search
A good search strategy helps you stand out. I can help with SEO and SEM tactics, including audits, optimization, and backlinks.
Analytics and Reporting
Turn your efforts into clear results. I’ll help you establish performance measures, monitor progress with the right tools, and deliver reports that are easy to understand.
Production
Manage all aspects of production from creative inception to project completion, including on-set management and coordination, permitting, location sourcing and scouting, equipment rentals, creative briefing, logistics, and more.
Writing and Editing
Write stories, edit, provide copy or fact-check for any output whether it’s a blog, editorial or advertising.
Media Planning
Maximize your budget with efficient planning for social media and Google advertising. I can help with audience targeting, segmentation, and optimization.