Strategy | Campaign Management | Media Planning | Social Media

Destination BC

Destination British Columbia is the marketing organization responsible for tourism in the province. Destination BC works collaboratively with tourism industry stakeholders across the province to help BC achieve its full potential as a tourism destination.

Summary

During the eight years I spent at Destination BC, I helped develop and lead a globally recognized and award-winning social media program (@HelloBC | #exploreBC). I also managed video, photography, influencer and media production; wrote copy and developed content for the website, blog, print guides, social media and advertising; and delivered training and presentations to industry stakeholder, staff and agency partners.