Coast Funds works with First Nations in the Great Bear Rainforest and Haida Gwaii to achieve their goals for permanent conservation and sustainable economic development. Based in Vancouver, B.C., they are a globally recognized model of conservation finance.
Project
Develop the organization’s first-ever social media strategy, as well as oversee management of its social channels (Twitter & Facebook) on a monthly basis. Grow Coast Funds’ social media audience in key areas and drive more traffic to Coast Funds’ website. In 2019, I managed a campaign-specific media plan across Twitter, Facebook, Instagram and Google Ads with the objective of testing strategic messaging related to ocean health in Canada. The campaign ran for four months.
Results
Coast Funds’ social media audience has grown from a Twitter channel of 300 people to 2,290 followers on Twitter and 2,198 followers on Facebook. Traffic from social media has driven some of Coast Funds’ highest-ever referrals. The 2019 media plan grew our Facebook audience by 107%, Twitter audience by 13%, increased email leads by 90%, and generated 20, 958 users to the website.
